info about it

 

WELCOME TO OUR DIMENSION

“COFFEE CIRCUS” Brand name, Mark.

Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognise a brand image, but to also associate it with a certain company’s product or service.
Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness is a business’s greatest assets.Coffee Circus business format is a developed Community idea were we share the brand name, the information, the style, the philosophy, the customers, the employees and life style. Very important we share the KNOW-HOW. Building a sense of community is easy when we respect our Brand name, and follow the agreement and rules that are part of the Coffee Circus business. Being part of the Coffee Circus Community means :

• Helping each other in any activities or situation.
• Educate your customers about our specialty coffee.
• Explain to people our community concept and business model.
• Invite and help any friends or nice people who would like to join our community.
• Everything we do, we do it with love and care for quality.
• All our products have the highest quality and service.
• We will help you create your shop, very cozy and warm, full of care, full with art and with strong character.
• Furniture is stylish and handmade.
• Almost everything has to be handmade.
Slogan: Never stop learning and share with Community what you learn.
• Do you promise to respect Coffee Circus rules?
If you say YES, we can work together forever. :),

 

(What is KNOW-HOW? read about it here – https://en.wikipedia.org/wiki/Know-how.


)

AGREEMENT /DEAL

Number: XXXXX



[date of conclusion of agreement]
Dory House LTD, company code C59544, address T151 Triq D Argens, Seven Beans Coffee Roasters, Zip: MSD1360, MALTA represented by Mindaugas Vosylius ID 0102246A, hereinafter referred to as brand name “COFFEE CIRCUS” RIGHTS HOLDER, as one Party, and
Name : XXXXX : VAT: XXXXXX ID Card NO XXXXXXX Registered Address: XXXXXXXXXXXX represented by XXXXXXXXX , acting under [basis of representation (Articles of Association, Power of Attorney, etc.)], hereinafter referred to as brand name “ COFFEE CIRCUS” RIGHTS RECIPIENT”, as the other Party, Brand name “COFFEE CIRCUS” RIGHTS HOLDER and Brand name “COFFEE CIRCUS” RIGHTS RECIPIENT, hereinafter both referred to as “Parties”, and individually as “Party”, concluded the following agreement (hereinafter referred to as Agreement):
Whereas:
(A) Brand name “COFFEE CIRCUS” RIGHTS HOLDER is the owner of rights to certain knowledge, related with management of chain of coffee shops, and trademarks, and industrial design, used in that chain of coffee shops;

(B) Brand name “COFFEE CIRCUS” RIGHTS HOLDER has established special sales and distribution methods, design and management of points of sale, allowing entrenching the trademarks [Coffee Circus, Seven Beans] in the market, which currently are recognised as chain of coffee shops of freshly roasted coffee, operating as “Coffee Circus” and belonging to Rights Holder.

(C) Brand name “COFFEE CIRCUS” RIGHTS RECIPIENT wishes to establish and open the point of coffee sale with the name [Coffee Circus] by using the knowledge and business concept, and distribution methods, used in this chain of coffee shops, and other trademarks and industrial design of this chain; Seeking to undertake contractual obligations, the Parties hereby agree:

1. Subject matter of Agreement

1.1. Following the procedure and conditions, set herein, the Rights Holder hereby grants the Rights Recipient the right to use the exclusive rights, belonging to the Rights Holder, including the following:

1.1.1. The right to open and operate the point of coffee sale using the name [Coffee Circus] upon obtaining a written confirmation of Rights Holder by signing the Agreement;

1.1.2. The right to use specific method of design, shop equipment, product presentation, used in the chain of Rights Holder [Coffee Circus, Seven Beans];

1.1.3. The right to use the objects of industrial design, goods and services trademarks, used in the chain and belonging to Rights Holder by property right;

1.1.4. The right to use the experience and assistance of Rights Holder when equipping the point of sales, introducing the format of coffee sales, the management system, and training staff and managers.

1.2. The right, hereby granted to the Rights Recipient, cannot be partially or completely, directly or indirectly transferred to third parties without prior written consent of Rights Holder. Rights Recipient does not have the right to open other shops using the Coffee Circus trademark, intellectual property and protected methods without consent and approval of Rights Holder.

2. The point

2.1. If the Rights Holder helps to create the point of sales, according to the format, and provides coffee equipment, promo interior details, and invests in promo items and equipment, totalling approximately AMOUNT euros
(Amount the Equipment Material property, Listed in the arrangement Attachment Number: EquipmentXXXXXXX,
(Amount the interior details, furniture, promotional items, Listed in the arrangement Attachment Number: FurnitureXXXXX,
(Amount Interior Design Consulting, Interior Design, Listed in the arrangement Attachment Number: DesignXXXXXX
(Loan agreement, Listed in the arrangement Attachment Number: LoanXXXXXXX,
The range of equipment, interior details, interior design shall be specified in separate agreement between the Rights Holder and the Rights Recipient, which shall be an integral part hereof.

3. Staff and its training

3.1. Before starting the activity and during validity term of this Agreement, following the pre-agreed plan between the Rights Holder and the Rights Recipient the Rights Holder shall organize training according to the general training programme. Not less than 60 hours.

3.2. The Rights Recipient shall be responsible that staff, its behaviour, appearance, and discipline, and the provided services would meet the requirements of Rights Holder, as specified in an addendum to this agreement. Staff XXXXXX

3.3. In case an employee of Rights Recipient fails to pass the training of Rights Holder and/or repeatedly fails to meet the requirements of Rights Holder. The employee must be sent to the for paid courses or dismissed.

4.Marks

4.1. Rights Holder hereby grants the Rights Recipient the right to use, free of
charge, intellectual properties rights (hereinafter referred to as “Coffee Circus”), specifically Rights Holder’s trademarks, logos, knowledge, formula, advertising slogans, industrial design elements, belonging to the Rights Holder by. The Rights Recipient’s rights to use the Marks shall be valid during validity period of this Agreement and in the specified territory.

4.2. The Rights Recipient shall not acquire the property rights to any Marks, the usage rights of which are granted to Rights Holder under this Agreement. The Rights Recipient has no right to register the Marks or commercial secrets on its own or other persons’ behalf.

4.3. The Rights Recipient hereby undertakes to use the Marks exclusively in the related activity, provided in this Agreement, and only in the points of sales, opened on the basis of this Agreement.
Listed in the arrangement Attachment Number: MarksXXXX).

4.4. The Rights Recipient has no right to amend, append or otherwise modify the Marks. Before using the Marks, the Rights Recipient undertakes to agree on its usage and appearance with Rights Holder.

4.5. The Rights Recipient hereby undertakes to immediately inform the Rights Holder on each possible violation of rights, related with Marks, or any other actions of third persons, which can be harmful to these rights.4.6. The Rights Holder can check from time to time the usage of Rights Holder’s Marks and request the Rights Recipient to terminate the illegal usage of such Marks.

4.7. The Rights Holder hereby undertakes to provide the Rights Recipient with advertising material and digital assets



4.8. Irrespective of other provisions hereof, all rights to any processes of Rights Recipient, systems, equipment, other intellectual property rights, granted to the Rights Recipient under this Agreement, shall belong to the Rights Holder, and the Rights Holder must use them at is own discretion in any territory, without any fee to Rights Recipient.

4.9. Digital assets such as the Coffee Circus (coffeecircus.eu) website, domain name and associated email addresses are shared between the “Right Recipients” and are the property and responsibility of the “Rights Holder”
Listed in the arrangement Attachment Number: DIGITALXXXXX

4.10.The music in the shop is also part of a format, have to use from the playlist COFFEE CIRCUS VIBE in the spotify. You can participate in its supplement.

4.11. The Rights Recipient undertakes to immediately remove all violations of obligations specified in this section.

5. Activity and trade conditions

5.1. The Rights Holder shall provide the Rights Recipient the required support and assistance in commercial and advertising fields by providing the required knowledge, processes, formulas, and other required assistance to develop the activity.

5.5. The Rights Recipient undertakes to put all efforts in order to maintain the image, related with Marks, and reputation, and to ensure the image and good name.

5.8. The Rights Holder shall not be responsible for profitability of shop and everyday operations. The. Rights Holder shall not be responsible for any violations of laws or requirements of state authorities, made by Rights Recipient. The Rights Holder shall not be responsible for obligations of Rights Recipient in respect of third persons.

6. Fees

6.1. The Rights Recipient hereby undertakes to buy the COFFEE and products NOT less amount products per month or NOT less amount products per years. Listed in the arrangement Attachment Number: CoffeeXXXX,
The coffee type and another products Price list it shall be specified in separate agreement between the Rights Holder and the Rights Recipient, which shall be an integral part hereof. Listed in the arrangement Attachment Number: CoffeeXXXX,
All specifications of Coffee Circus member’s fee and investment must be provided in appendices hereto and agreements on one or another period.
Listed in the arrangement Attachment Number: CommunityXXXXXXX, can be included later according to the needs and benefits of the right holder.

7. Territory

7.1. The Rights Recipient is hereby granted the right to use the name of [Coffee circus] in Malta and only in the specific territory, where the point of sale is opened, at the address (XXXXXXX) Agreement dated this the 19th day of February 2021
The Lessor (Landlord) XXXXXXX ID Card No XXXXXX

7.2. In case the Rights Recipient wishes to open additional point of sales in the territory, upon arranging all actions with Rights Holder, the Rights Recipient may receive the right to develop the points of sales. In any case, the zones of other community members of “Coffee Circus” cannot be violated, i.e., in the distance of 100 metres from other “Coffee Circus” point of sale.

8. Competition ban

8.1. The Rights Recipient cannot trade the another products only Listed in the arrangement Attachment Number CoffeeXXXX

8.2. The Rights Recipient hereby undertakes not to trade any other beverages and products which would compete with the goods, distributed by Rights Holder. Have to be agreed with the RIGHTS HOLDER supplementing the base contract.

8.3. The Rights Owner hereby undertakes not to grant the rights to other persons
in the Territory.

8.3. The Rights Recipient hereby undertakes not to grant the rights to other persons
in the Territory. It is possible to do so only after a written agreement between the Rights Recipient and Rights Holder.  

9. Confidentiality

9.1. The Parties hereby agree that all information, related with this Agreement and its implementation, shall be considered as confidential. Information and knowledge that become available to either party as a result of this Agreement shall be considered as confidential.

9.2. The Parties hereby agree that confidential information cannot be disclosed to the third persons during validity term of this Agreement.

9.3. After expiration or termination of This Agreement both parties must return any and all documents and materials received from each other related the with implementation of this Agreement.

10. Notices

10.1.All notices and other correspondence, sent by Parties under this Agreement, shall be sent in written form or by e-mail malta@coffeecircus.eu and shall be considered as properly delivered, if delivered personally or sent by registered post at the following addresses, or by the following fax numbers with confirmation of sender on the successful sending:

10.1.1.Rights Holder:
Dory House LTD C59544
TRIQ MORONI, GARAGE 101, IL-GZIRA, GZR 1212, MALTA Account number: 061-277687-001
malta@coffeecircus.eu
GSM. +356 794 48469 Facebook: Coffee Circus Malta www.coffeecircus.eu

10.1.2.Rights Recipient:
Name : XXXXXXXX ID Number XXXXXXX
VAT number: XXXXXX 

Registered Address:xxxxxxxxxxxxx
[xxxxxxxxxxxx@gmail.com> ] [Phone number: +356 xxxxxxxx ]

11. Term

11.1. This Agreement takes effect on [ XX / XX / 2021 Malta] and shall be valid until the Each Party wants to terminate. As defined in §12

12. Termination of Agreement

12.1. Each Party has the right to terminate the Agreement any time due to the personal reasons but must inform the other party about their will to do so at least 2 months in advance.  

12.2. Important reasons because of which the Rights Holder is entitled to terminate this Agreement any time are the following:

12.2.1. Constant failure to follow the principles of activity, low quality customer service, as documented by genuine, written customer feedback (e.g. public internet reviews);

12.2.2. Disclosure of confidential information;

12.2.3. Participation of third parties in activity of the Rights Recipient without the perior written consent of Rights Holder;

12.2.4. Purchase and sale of other than Rights Holder’s goods, as defined in §8;

12.2.6. Improper and forbidden usage of Trademarks;

12.2.5. Constant violation of provisions hereof;

12.2.6. The closure of the coffeeshop by the Rights Recipient for more than 3 (three) weeks without any valid reason.

12.2.7 In case of termination of the Agreement, the Rights Recipient must return all supplies, interior details, equipment, provided under Usage Agreement, except for any items of which the Rights Recipient has become the legal owner (eg through a purchase). For unreturned property must be paid according to bills which are included in the agreement or will be included later.

12.2.8 When the contract is terminated and the tenant or the owner of the premises if wants to closed or start the other business or continue their business with another coffee brand (not Coffee Circus), they must change the design of the interior and exterior of the premises that was made by Coffee Circus completely (100%). That means: Remove the outdoor advertisements , change the colour of the walls, replace it with a different colour; change the style of the furniture, doors, layout of the interior and exterior so that no one could associate the premises with a style of Coffee Circus. Failure to do so will entitle the right holder to remedy any defect in the contract himself, for which an invoice will be issued for Rights Recipient.

12.2.9 Important reasons because of which the Rights Recipient is entitled to terminate this Agreement are the following:

12.2.10. Termination of commercial activity of Rights Holder.

12.2.11. Inability of Rights Holder to supply goods for longer than 2 (two) weeks;

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _
COFFEE CIRCUS Basic format details and products
The Specialty way to do it, (Specialty coffee grade, Freshly roasted coffee)
Base amount of coffee per espresso in Coffee Circus format start from 14-18g per one cup.

• Espresso
• Espresso (Different type),
• Macchiato
• Long Black
• Americano
• Cappuccino
• Latte
• Flat White
• Mocha
• Chemex
• V60
• Nitro
• Cold brewing coffee…
• Hot Chocolate
• Chai Latte (organic, Tiger and etc)
• Tea (brand teapigs)

Rights Holder Can be added at any time new products.
According to the community agreement, All products that are in the price list and will be included in the price list must be sold on the shelves.
2.00 Espresso single ( 14-18 gr single ), 2,50 Espresso (Different coffee type ) 3,00 Espresso (Different coffee type ) 2,00 Macchiato, 2,00 Long Black, 2,00 Americano, 2,50 Cappuccino / 10oz, 2,50 Latte / 10oz, 2,50 Flat White / 8oz, 3,00 Mocha, 2,5010oz Hot Chocolate 2,50, 10oz, Chai Latte (organic, Tiger and etc) 10oz, 2,50 Chemex ( 20 gr single ), 2.00 – 3,50 Cold brewing coffee (Different coffee type ) ( 20 gr. single , 2,50 V60 ( 20 gr. single )
One of the baristas have to have a certificate to be professional barista.

_ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _

 

HOW TO OPEN THE COFFEE SHOP?

What you need to do first? 

Start thinking about being in the community.

First, you need to have around 3000-6000 Eur by yourself. The value of our support in cash would be around 12000-20000 Eur which depends on many different circumstances. Our support mainly covers different kind of coffee making equipment and mentoring you in the process of opening a coffee shop. 

We try to help each other as much as possible but due to the huge workloads we might not be able to assist you all the time. But it doesn’t mean that you will be left alone – you have the whole coffee circus community which will be always happy to help you!

1. (You need to agree with the coffee owners from our community. )You will need to go through the 50 hours training in one of the coffeeshops within our community. You will not be paid for these hours, but you will have an opportunity to learn coffee making techniques and see how the others work. (. Try to leard)

2. If you do not give up after the training and you feel that you still want to open a coffee shop and join our community, then you need to find the premises for it. (The premises in Malta must be Commercial property Class 4C or 4D). In other countries very similar.

3. After you find THE place, talk to us and we will explain what goes next. Everything, step by step

Enjoy the process! We wish you luck!

When you ready write to us (malta@coffeecircus.eu) add please in email Subject: I am ready !!

 

WHAT DOES COFFEE CIRCUS MEANS

Coffee circus is not a simple trademark, it is a community trademark.
The word “coffee” translated from English means “coffee”.

The word “circus” – from Latin – “circle, circle”): 1. branch of art: demonstration of dexterity, 2. in ancient Rome – a building with an arena and an amphitheater where games were held, dexterity and professionalism were demonstrated.

The use of these words in the sign unites people into one common circle of coffee making and perfection.

The rays around the sign signify community members.
Symbolic explanation

 

COFFEE SHOP INTERIOR/ EXTERIOR DESIGN

We aim to maintain artistic interior design with a clear thematic concept. The main and the most important rule here is that we do not use newly bought furniture and design elements but strive/seek to use items that already have their own history – they could be found somewhere, given away by friends or relatives, or bought second-hand. We carefully renew them and give them a new chance to live. We say big NO to plastic furniture and any other plastic items, design elements. A monotony is not our friend – the more different styles of furniture we can combine, the merrier it will be ! 

A coffeeshop must have a space for the menu, the trademark and for the items for sale. A coffee machine must be kept either in front of barista or on the side, but not behind him/her. Coffee packs must be visible to everybody. The shelves for the items for sale and coffee packs must be spacious so that the whole selection of different types of coffee would be easily accessible. The advertisements outside of the coffeeshop should have a side and a front signboard and a signboard stand where the trademark could be clearly visible. 

Besides that, you are most welcome to open up your creativity and experiment! 

Have a look at the interior design and elements we have used in Coffee Circus already: 

 

COFFEE SHOP INTERIOR DESIGN

SUGGESTIONS

___________________________________________________________

SHOWCASE STYLE

___________________________________________________________

OUTDOOR ADVERTISING BOARDS

___________________________________________________________

TOILET STYLE

___________________________________________________________

 COFFEE ON THE  SHELVES

___________________________________________________________

 COFFEE MENU

___________________________________________________________

CUPS AND TOOLS ART LATTE